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"The true function of our profession should be to gain an acceptable result in the shortest possible time with the least amount of stress and at the lowest possible cost to the client."  - Chief Justice Warren E. Burger, U.S. Supreme Court (1969-1983)

Ascend Law is a real estate and business transactional law practice founded in 2008 by Darren L. Hereford, a former "big law" attorney.  Motivated by his desire to find a way to provide more efficient and cost effective legal services for sophisticated corporate and real estate clients, he founded his law practice under the dba "Ascend Law."  Although currently compromised of one attorney, Ascend Law reflects the aspiration most important to Darren, i.e., to "ascend" to the highest levels of ethics, efficiency, responsiveness and expertise, and we are open to expanding the practice to include more like-minded professionals in the future.

Ascend Law is committed to providing efficient, highly responsive and value-added legal services and solutions for real estate developers, entrepreneurs, investors and business owners.  We listen to our clients' business objectives and customize our legal services to fit a given deal to achieve the clients' desired objectives.  Ascend Law also balances our clients' business objectives with our fiduciary duty to act in the best interest of the client by identifying and assessing legal risks that may be difficult quantify in business terms and we strive to clearly communicate those risks to the client in terms of business risk.

Ascend Law provides legal expertise and services comparable with bigger and more expensive law firms, but at rates up to thirty percent less than "big firm" attorneys.  We are able to provide legal services at a lower cost without sacrificing quality because we focus on serving the needs of clients without billable hour quotas, training associates or targeting per-partner-profit goals at the expense of clients. Ascend Law's commitment to efficiency is further demonstrated by the use of web-based tools and computer technologies to ensure that legal services are delivered in a highly responsive and professional manner, without the need for unnecessary overhead and staff.

In addition to Ascend Law's narrow focus on specific real estate transactions, we also act as an outsourced "general counsel" for hire for clients who do not have the budget or the need for a full-time general counsel.  In this capacity, we provide general business counseling and we quickly assess and analyze unusual problems and situations without the need for extensive research and costly legal memoranda. In furtherance of this role, we also collaborate with and recommend other subject matter experts to provide advice and analysis in subject matters that are beyond our focused expertise.